Lobster Ink represents a powerful shift in the way that we are able to communicate and integrate our values, European heritage and company strategy consistently throughout our multiple locations, establishments and cultures. More than just a training tool, this is an essential service in our organisation, since we are in the people business.
Markus Semer, Deputy CEO Kempinski
With over 600 varieties of whiskey to choose from, staff knowledge and education is a critical component to The Flatiron Room's business model. We encourage our guests to ask questions and seek recommendations. Lobsterink.com has played a major role in helping us achieve this high level of expertise.
Owner, The Flatiron Room
Lobster Ink has helped to empower our Training Managers to train, and manage our employees at every step of the learning process. Most importantly, it has enabled them to spend more time on face-to-face interactions, with a highly detailed understanding of the strengths and weaknesses of the individuals in their teams while consistently training our bespoke operational standards.
Marcus van der Wal, COO Kempinski
We have loved introducing Lobster Ink programmes at the Hazyview Digital Learning Centre (HDLC). We find the method of instruction easy for our learners to use. The fact that people can work to their own speed is a huge advantage when we have learners of very differing abilities and education levels. The content is relevant and interesting. We look forward to a continued partnership with Lobster Ink as we grow the Hospitality Academy at HDLC.
Kate Groch - CEO - Good Work Foundation
Lobster Ink offers very high quality visual learning material with excellent support via their learner management system. Their reports are informative with good detail that can assist in pinpointing specific training needs. The Tsogo Sun teams that are using Lobster Ink are building a learning culture as they take responsibility to learn. This system used to its potential will definitely increase skills and improve service delivery.
Karen Borain - Training & Development Manager - Tsogo Sun Academy
We have been using Lobster Ink for 12 months and have been impressed with their methodology and approach to learning. The combination of the live training and the product knowledge lessons from leading experts coupled with ongoing practical assessments have made this one of the best courses we have found for our employees.
Area Director Human Resources, Middle East & Africa
Carlson Rezidor Hotel Group
Lobster Ink course content is based around four pillars - International Skills, International Standards, Product Knowledge and Tailored Standards. The Lobster Ink International Skills portfolio was established in order to afford new levels of detail to the skills, procedures, and etiquette that underpin world class service offerings.
The Product Knowledge portfolio is based around the world's most detailed and extensive media courses on high end product categories like Whisky, Wine, Brandy and Rum - with internationally acclaimed specialists as your expert guides.
International Standards courses focus on training staff members on content aligned to standards authorities in a number of departments - from Richey and LQA, to HACCP and Fire Safety. These courses aim to take generic standards and bring them to life, explaining the details and reasons behind the standards, and how to add detail, personality and charm at each step.
In the Tailored Standards component of the system, Lobster Ink becomes a platform for the education of what makes your brand special - a conduit capturing the golden thread that binds all of the unique establishments in the group together. This is done by filming dedicated lessons in the curriculum format based around your brand's culture, philosophy, inductions, orientations SOPs and unique offerings. Once incorporated into the Lobster Ink platform, these Tailored Standards come to life like never before - transporting, inspiring and engaging staff members from all learning styles, generations and cultures.
Lobsterink.com is completely focused around the provision of simple, powerful tools to empower and inspire each individual's education process. In contrast to the countless 'Learner Management Systems' that have been around for the last two decades, the Lobster Ink platform is intent on creating an intuitive, premium experience that focuses on education, learning and development.
The goal of the Lobster Ink Manager Portal is to provide simple, effective tools for the management, measurement and analysis of the performance of staff members as they progress through the Lobster Ink system. Every interaction that a staff member has on lobsterink.com becomes a powerful point of reference for managers and training directors who are following the progress of the staff members in their team. Powerful data, document management, and student management tools will help to facilitate any training initiatives, and the detailed reporting engine will generate detailed analytical data about the strengths and weaknesses of the individuals in each department, providing a much needed focus for any live training, support or additional resources needed to resolve any shortcomings in procedural or product knowledge.
Take control of your students' development plans - plan the curriculum, review and learn from past mistakes, and celebrate achievements on the Lobster Ink dashboard.
Detailed monthly reporting and benchmarking enables you to measure and manage your progress - on an individual, departmental, establishment or group level.
Assess both the understanding and knowledge behind the skill, and the execution of the skill itself in the Procedural and Practical Assessments.
Move students through detailed curriculum content step-by-step, building confidence in knowledge and skills at each stage of the process.
Not another LMS, but a dedicated Education Platform - with focused education and social learning tools built to integrate seamlessly with the Lobster Ink education process.
Simple, intuitive design and user-friendly tools make learning accessible for both new and experienced computer users.
Flexible access to the Lobster Ink content - from a dedicated hardware solution, to a fully online version on lobsterink.com.
Lobster Ink is built to be cross-platform - enabling learning and student management on Android, iPhone and iPad.